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Our story

​We can proudly say that the Bertha Church name has built a tradition of excellence of numerous awards for professional bra fitting services since being founded in 1966 and are devoted to continuing this tradition.  Serving the Greater Burlington Vermont area for over 50 years, Bertha Church is the oldest shop on the Church Street Marketplace.

Our customers deserve to explore and express their inner beauty with sophistication, grace and individuality. Offering a tasteful selection of the finest quality products, we are able to help guide our clients in choosing undergarments that are flattering, well fitted and proportional, dependent upon the purpose they are trying to achieve. From fashion lingerie to everyday undergarments, stylish lounge wear and sleepwear, bridal wear, hosiery, shape wear, fragrances and accessories; we offer a blend of styles for every mood, occasion and lifestyle.

Our shop is unique in that it caters to woman of all ages and sizes. Celebrating the uniquely feminine shape, we sell sizes ranging from 28AA to 50K, with and without wire, as well as soft and molded cups.


We strive to make our clients experience with us comfortable, informative, and fun! The moment somebody walks in the door they are greeted by one of our professionals and offered a one on one personal fitting. Since studies show that 85% of women in America are wearing the wrong size bra, we recommend that our shopper’s take full advantage of this offer. Once your size is determined, the fun begins! We will then bring you an assortment of bra’s that are flattering and functional for your particular body shape. You will instantly be surprised at how easy it is to bra shop when someone else is doing all the work for you!

As a team, the women at Bertha Church do much more than solve bra fitting problems. We uplift the confidence of our client. We show women that the right styles combined with the right fit will provide her comfort, and improve her body image.

Enhancing our customer’s personal style and raising her self confidence is our main goal along with building strong trustworthy relationships with our customer base.

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